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2020 Lecture Series - "Cole Motor Company - The Standardized Car"

Sunday, January 19, 2020
3:00 pm - 4:30 pm (Expired)
Gilmore Car Museum
6865 W Hickory Rd
Hickory Corners, MI 49060
Cost: $5.00 per person
Contact & More Info
Contact: Fred Colgren, Director of Education
Email: education@gilmorecarmuseum.org
Phone: (269) 953-9021


"Early Automotive Standardization - Cole Motor Company" by Kevin Fleck

The auto industry had many manufactures and many supplies with thousands of ways of doing things. This lecture will cover the origins of standardization and specifically focus on the Cole Motor Car Company that trademarked the term "standardized car" in 1913.

Cole went on to work with a who's who in the automotive industry and organized the million dollar standardization conference that same year to drive increased standards and approaches for the industry.

This lecture will give the history of early standardization approaches and share the evolution during the 1910's and 20's.

Speaker: Kevin Fleck is a member of the Society of Automotive Historians (SAH), founder of the Cole Motor Car Registry, guest curator of the previous Cole Motor Car Exhibit at the Gilmore Car Museum, author of several automotive articles, and a pre-1930's automotive collector and enthusiast.

Learn more about the Coles and Kevin at the links below:

Cole Registry

Classic Car Article

The Gilmore Car Museum’s annual Winter Lecture Series is highly anticipated every year! Every Sunday afternoon at 3 pm January through April visitors can enjoy a different guest presenter speaking on a variety of intriguing topics. Admission to each lecture FREE for members, included in general admission and is just $5/person if you're only coming to take in the lecture!

2020 Lecture Series Flyer