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DUST BOWL, DEPRESSION AND DRIVES EXPLORED
IN NEW EXHIBIT AT GILMORE CAR MUSEUM
Hickory Corners, MI -
The images from the Great Depression and the Dust Bowl of the 1930s are haunting—long lines at soup kitchens, farms buried by dirt and gaunt faces peering out from dilapidated autos piled high with their only possessions.
But that is only part of the story.
While desperate families were migrating west in hopes of finding work and leaving the Depression and Dust Bowl behind, automotive designers were still creating luxury cars for the ultra-wealthy.
The Gilmore Car Museum, near Kalamazoo, MI takes you beyond filmmaker Ken Burns’ recent PBS documentary, The Dust Bowl, with a new and revealing exhibit of the autos from the era.
An extraordinary Duesenberg custom-built for Hollywood’s elite is displayed right next to an ancient Ford Model T covered with a family’s only belongings.
“Historically, it’s important that we show these automobiles in a setting that reflects the social and economic context of the time period,” says Michael Spezia, Executive Director of the museum.
“These cars are more than just a ‘pretty face,’” he added, “our new exhibit juxtaposed the cars of the Dust Bowl with some of America’s most extraordinary automobiles built during the Depression.”
The Duesenberg, one of 11 luxury cars in the exhibit, was introduced at the New York Auto Salon in 1929 and set a new standard for design and power. Its price tag of nearly $20,000 was the equivalent of two typical middle-class homes and two-dozen Model A Fords.
In stunning contrast, the nearby 1927 Model T Ford cost $485 new. As an example of what numerous American’s experienced, it is well-worn and covered with sand. Bedding and furniture as well as pots and pans are tied to the fenders and running boards—all that the family could carry on their westward migration. It is displayed with a backdrop of the enormous dust cloud, which locals called the “Black Blizzard,” enveloping the entire community of Rollo, Kansas in November 1935.
Several over-sized, iconic images from the time period—many taken by the Farm Security Administration in an effort to draw attention to the devastation of America’s farms and those who worked the land—are hung throughout the display.
One photo shows a father and son, barefoot and carrying a bedroll, walking past a billboard that exclaims, “Next time, try the train.”
The decade’s apparent contradiction is also found in another image which is of a dapper looking fellow, complete with pinstriped suit and spats, posing next to his very expensive 1930 front-wheel drive L-29 Cord.
When the luxury models in this exhibit—from Rolls-Royce, Packard, Auburn, Lincoln, Cord, Cadillac and, of course Duesenberg—were introduced, unemployment was only at 3%. These cars, however, were still being built when unemployment reached a peak of over 25%.
The decade of the 1930s is remembered for the poverty of the Great Depression, the Dust storms that decimated the farms of the Midwest and the greatest American migration of the 20th Century that resulted.
Ironically, it was during this time that the auto industry built some of the most magnificent, sophisticated and expensive cars in history.
Much of the migration west was made possible by the automobiles of the 1920s and earlier, particularly the ubiquitous Model T Ford, which was rugged and reliable though inexpensive. These were the vehicles of choice for many “drought refugees” and became not only their means of travel but often their only place of shelter.
The hardships felt during this time didn’t discriminate. Many of the automakers, including Auburn, Cord and Duesenberg, were unable to weather the decade-long Depression. Some of the once affluent sold their luxury cars for pennies on the dollar. Many hard working families lost everything and searched for work wherever they could find it. Throughout it all, the human spirit survived and the nation would go on to prosper in the decades to follow.
This new Dust Bowl exhibit runs through May 1, 2013. The Gilmore Car Museum is now open year-round and features many all-new exhibits including the 1953 General Motors Futurliner, American Muscle Cars and the return of the fabulous Hostetler Hudson Collection. Visit GilmoreCarMuseum.org for a glimpse of the museum’s collection and to plan your visit.
 
 
 
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PHOTO INFORMATION:
Dust Storm – unknown photographer, taken May 1935 (top and bottom of page)
Iconic images of the Dust Bowl within the exhibit include this photo of an enormous dust cloud, which locals called the “Black Blizzard,” enveloping the entire community of Rollo, Kansas in November 1935.
Library of Congress Collection
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Duesenberg (blue) and Model A –
The Gilmore Car Museum’s new Dust Bowl exhibit contrasts the cars of the Depression Era. On the left is a 1929 Duesenberg, custom-built for Hollywood’s elite, while in the background is a well-worn 1929 Model A Ford piled high with all the possessions a family could carry.
Dust Bowl cars (similar to above) – 1927 Ford Model T (left) and 1929 Ford Model A
Gilmore Car Museum photo
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Mother and young children – Dorothea Lange, photographer, taken August 1936
These Depression refugees left Iowa in 1932 and part of the impoverished family of nine are shown along a New Mexico highway in 1936.
Library of Congress Collection
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Father and Son walking - Dorothea Lange, photographer, taken March 1937
This 1937 photo taken near Los Angeles, California shows a father and son, barefoot and carrying a bedroll, walking past a billboard that exclaims, “Next time, try the train.”
Library of Congress Collection
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(B/W) Dapper man and Cord
The decade’s apparent contradiction is also found in this image which is of a dapper looking fellow, complete with pinstriped suit and spats, posing next to his very expensive 1930 front-wheel drive L-29 Cord.
Gilmore Car Museum – archive collection
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1929 Duesenberg Model J (blue)
This Duesenberg, one of 11 luxury cars in the exhibit, was introduced at the New York Auto Salon in 1929 and set a new standard for design and power. Its price tag of nearly $20,000 was the equivalent of two typical middle-class homes and two-dozen Model A Fords.
Gilmore Car Museum photo
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1935 Cord Supercharged Speedster
A very expensive 1935 Cord Supercharged Speedster and its owners from the Depression era appear in the black in white photo to the left and an identical car that is featured in the Gilmore Car Museum’s all-new Dust Bowl exhibit.
Gilmore Car Museum photos
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